2015 Speaker

Andy
Brownell

Director of Content Strategy at Curiosity Advertising

2015 Speaker

Andy
Brownell

Director of Content Strategy at Curiosity Advertising

Andy’s 19 years of experience in the advertising industry has included work with General Motors, The U.S. Army, and Dean Foods. The majority of this time has been focused on creating a digital and social presence for brands—ranging in size of the department of defense down to a 16 oz. bottle of glue or chocolate milk—all with an eye towards creating informing and engaging content consumers will love.

During that same time, Andy has grown his furniture making hobby into a lucrative side-business, by connecting a relatively low-tech craft, with his knowledge of high-tech marketing strategies, social media and content creation/distribution. A rising influencer in the woodworking circles, his active partnerships include brands such as The Gorilla Glue Company, Rust-Oleum, ArborTech and Popular Woodworking Magazine, and includes content creation across digital and print publications along with event marketing, video tutorials and customer service functions.

Watch Andy’s Session : Secrets of Sponsorship Success

Tapping into a network of bloggers can be a daunting task. With no single magic formula for the number of bloggers, content volume and distribution strategies, what’s a brand to do? Coming from the perspective of both a content creator as well as an agency strategist, Andy will provide real-world examples from his client partnerships with IZEA along with his own personal blog that may help you get closer to that elusive magic formula.

Follow Andy

@allenworb