2015 Speaker

Susan
Borst

Director of Industry Initiatives at IAB

2015 Speaker

Susan
Borst

Director of Industry Initiatives at IAB

Susan Borst works closely with hundreds of digital publishers/platforms and technology providers to identify best practices and to set industry guidelines for digital advertising. At IAB, Susan leads the Social Media, Content Marketing, Native Advertising, B2B and Game Advertising committees. Under her leadership, these groups have produced the IAB Native Advertising Playbook, Content Marketing Primer, Social Media Buyer’s Guide, Game Advertising Ecosystem Guide, User Generated Content guide, Building a B2B Brand Online For Dummies guide and more.

Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW and Social Media Week in NYC and Chicago. She is on the jury for The Shorty Awards and the Content Marketing Institute Awards and was named one of the “15 People in NYC That are Changing Advertising That You Need to Know About” by Alley Watch (8/14.) She is based out of NYC and lives in CT. She is half Icelandic, but loves Swedish Fish.

Watch Susan’s Session : Return on Content

Not sure how brand and agency experts value social content? Join us to discover how social posts are measured, re-purposed and deemed most beneficial!

Follow Susan

@susanborst