Lori Gustafson has nearly 15 years of experience crafting digital marketing strategies for several major companies including Darden & SeaWorld Parks & Entertainment. In her current role of Senior Director, Digital Marketing, Lori leads the organization’s digital platform, CRM and eCommerce strategy and has an extensive background in the social, affiliate marketing and content space. With a portfolio of 12 parks, Lori is responsible for championing all of the organization’s new marketing technology and online experiences.