2017
Sessions

2017
Sessions

Friday, February 10th

Time Session Speaker(s)
8:00 AM Registration & Exhibitor Booths Open
9:00 AM – 9:10 AM Opening Performance
9:10 AM – 9:20 AM Opening Remarks
9:20 AM – 10:00 AM Opening Keynote Ted Murphy – IZEA
10:00 AM – 11:00 AM State of the Creator Economy

Take a deep dive into the findings of the seventh annual State of Creator Economy report, which yields the national Marketer, Creator and Consumer sentiments about the Influencer and Content Marketing industry via independent metrics and voice.

Ryan Schram – IZEA
Jana O’Brien – The Right Brain
11:00 AM – 11:15 AM Break
11:15 AM – 12:00 PM Thinking Differently
Do you ever wonder why most of your best ideas come to you in the shower? Have you ever pitched a new idea to watch it diluted or killed as it moves through the processes? Ever wanted to know how Walt Disney came up with the idea for a Disneyland or how Netflix completely revolutionized the movie rental industry? Or perhaps found yourself amazed at how some brands develop killer insights that enabled them to break into major new categories. Building on over 25 years of experience with the Walt Disney Co. around the globe, most recently as Vice President of Innovation & Creativity, Duncan will lead an immersive, engaging forum that will not only answer these questions, but leave you with the tools to take on your own challenges in new and different ways that deliver tangible results.
Duncan Wardle
12:00 PM – 1:00 PM Lunch Break
1:00 PM – 1:15 PM Welcome Back
1:15 PM – 1:45 PM NASDAQ Hosted Panel: Bulls, Bears and Shares

The impact of social media in public markets and companies.

Joshua Machiz– NASDAQ
David Skena – Ruby Tuesday
Lori Gustafson– SeaWorld
Patrick Venetucci – Dentsu Aegis Network
1:45 PM – 2:00 PM Secret Weapon of Storytellers
Telling a good story is essential to creating compelling content–but how do you know when a story is working? Award-winning novelist Emmy Laybourne presents a simple diagnostic tool to measure the success of any story. Using funny clips from YouTube, she illustrates the most common storytelling problems and discusses how to recognize them in any medium, from blog posts to snapchats to marketing presentations!
Emmy Laybourne
2:00 PM – 2:30 PM Hyper-Personalization: The Key to the Wider Marketing Funnel
Today’s marketers need to create two-way, hyper-personalized interactions to be successful. This presentation will challenge you to think about how the buyer’s journey has changed and how marketers need to adapt. Learn what you need to do to widen your funnel and move prospects through it with personalized communications.
Rick Carlson – SharpSpring
2:30 PM – 2:45 PM Break
2:45 PM – 3:00 PM Humanizing B2B Social: Connecting with real people in a machine-driven world
Only the most captivating content can stand-out and influence a tech-savvy audience. Kelsey will showcase learnings from managing brand social content at Hewlett Packard Enterprise and share innovative tactics anyone can employ, whether they have a small business, are in the Fortune500, or are looking to grow their personal brand.
Kelsey Carroll – Hewlett Packard
3:00 PM – 3:15 PM Go Boldly: Rebranding through the power of real life stories
Our enemy is not the competition, our enemy is indifference. Brands suffer because they get caught in a “sea of sameness” where everyone sounds the same, thinks the same and talks the same. Rebranding a 78 year old B2B company to focus on the consumer is a bold move – but to move forward, and continue to grow, Mercury Marine had to boldly do what others in the marine industry wouldn’t do. But it all starts with a story — YOUR story, YOUR experience and YOUR belief that the brand can CONFIDENTLY deliver an adventure that will be remembered for a lifetime. You’ll learn how Mercury Marine broke tradition to create a new one and how influencers and journalists can create the same confidence in their audience by making a few bold moves.
Michelle Dauchy – Mercury Marine
3:15 PM – 4:00 PM Measuring Influencer Marketing Success: What really matters to brands
Traditional Media Values and Engagement Metric KPI’s are consistently changing, so how do stay ahead and not get distracted with vanity metrics? Hear what really matters to brands, influencers and most importantly your audience while learning how to gain momentum going into 2017.
Bill Momary – IZEA
Rusty Partch – Chipotle
Holly Wagner – Vera Bradley
AJ Sarcione – Yahoo
Danny Cappiello – The Wine Group
4:00 PM – 4:45 PM Make Your Own Game: Business Building in the Choose Your Own Adventure Economy.

Companies of all sizes and buyers of all types are faced with more choice than ever before. Where should you market? What should you sell? Who is your ideal buyer? How should you configure your business for success? And what exactly IS success for you? From business operations to sales/marketing and communications/customer service, dive into a look at the new today, the potential tomorrow, and what it takes to get there. Join Chris Brogan for an engaging and thought provoking talk with actionable takeaways and more.

Chris Brogan
4:45 PM – 5:15 PM YouTube Sights & Sounds
Whether it’s product reviews, unboxing videos, hauler videos, how-to on beauty or fashion, YouTubers around the world are sharing opinions, providing inspiration, and helping each viewer research and make decisions on what products to buy.
Joe DeMike – Google
5:15 PM – 5:30 PM Closing Remarks
8:00 PM – 11:00 PM Exclusive Networking Event

 

Saturday, February 11th

Time Session Speaker(s)
8:00 AM Registration & Exhibitor Booths Open
9:00 AM – 9:15 AM Welcome Back
9:15 AM – 9:45 AM Outrageous Trust
Trust is the currency of the information marketplace and the foundation of productive, fulfilling and profitable relationships. Relationships are the resource by which we achieve our objectives. Earning trust is completely your responsibility. Trust is built one person, one relationship, and one step at a time. Outrageous Trust is an attitude, an expectation, and a system to strengthen and enhance every relationship. The program teaches people to: 1) better understand how trust works, 2) become more intentional about building and restoring trust, and 3) live by a set of guiding principles that create a high trust culture. The outcomes associated with Outrageous Trust contribute to more fulfilling relationships, greater profitability, stronger retention, reduction of costs, enhancement of your brand, and advocacy. Outrageous Trust is the next step to strengthening your relationships, your culture, your performance, and your results.
Roy Reid
9:45 AM – 10:00 AM Snapchat for Creators and Influencers
Description: With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short-form storytelling, and how to land brand sponsorships. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.
Carlos Gil
10:00 AM – 10:15 AM Let there be live.
Online Activations, Communities, Platforms, Sponsors, and Talent. A case study exploring new media trends using live streaming, social networks and the marketing of eyeballs everywhere.
Rudy Ellis – Switchboard
Jayson Fuhlbruck – Switchboard
10:15 AM – 10:30 AM PALS and Break Jeff Thelusme
10:30 AM – 11:00 AM The Future is Live
Facebook Live has taken the world by storm. From Chewbacca Mom to the House Democrats sit in on Gun Control, Facebook is the new TV and the time to jump in is now.
Joshua Machiz – NASDAQ
11:00 AM – 11:30 AM Cracking the Content Code: Live Streaming, VR, AR, Storytelling and Consumer ADD:
The must-haves for your Content Strategy in 2017
Dayvee Sutton – USA Today Networks
Selena Kohng
Chris Ashbach
Lee Gordon – Mercury Marine
Paula Rollo
Melissa Hunter
11:30 AM – 11:45 AM Thoughts and Prayers: Social Media and Crisis Communication
From viral brand disasters to national tragedies, social media rules for controlling your message when crisis strikes. We will examine several case studies for lessons and discuss some PR industry best practices for leveraging the social platform during crisis.
Grant Drain – Florida Transgender Alliance
11:45 AM – 12:00 PM Influencer and Brand Legal Compliance: Striking the Balance Between Innovation and Regulation
From PewDiePie to fashion bloggers to Kim, regulators have increased their scrutiny of influencer campaigns. In this fast-paced session, hear what lessons can be learned from these actions and what to expect in the future.
Andrew Lustigman – Olshan’s Advertising
12:00 PM –1:00 PM Lunch Break
1:00 PM – 1:05 PM deux mains designs and REBUILD globally

Redesigning Fashion For Impact.

Julie Colombino
1:05 PM – 1:20 PM Challenging Assumptions in Creative Problem-Solving (To Achieve Airness)
For creative professionals, there’s that dreaded moment where it feels like you’ve hit a brick wall. You’ve looked long and hard at the problem, but every answer that comes out feels rote and uninspired. In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems creatively every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion. Dissecting the very real strategy behind a very unreal competition may be absurdly specific, but the themes in this talk are broad, and will resonate with anyone in the creative field who has come up against extreme mental block.
Eric Melin
1:20 PM – 1:50 PM The Economy of the Next Fifty years will be run by Customer Service.

The days of begging for likes are over. The customer economy is all about doing likable things. As the network gets smarter and smarter, it’ll know your favorite places before you do, and share those with the world – when the world is looking. So if your friends are looking for a restaurant in New York City, and you live there, it’ll show them the places you hangout, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. What does this mean for your business? It means that it’s time to start focusing on the customer experience – Without that, no amount of advertising, marketing, or SEO will save you. Your audience will learn: The five rules of the customer economy, Why speed matters, How to stay “top-of-mind” in every customer’s mind, from beginning to end, How snake people, as well as Generations Z and Alpha are consuming content, and how you can get in front of them.

Peter Shankman
1:50 PM – 2:00 PM Performance Parker Kane
2:00 PM – 2:30 PM Keynote Daymond John
2:30 PM – 2:45 PM TBD Josh Kent – SunFrog
2:45 PM – 3:15 PM Gaining Your Edge on Influence: Inside Influencer tips and tricks to success. Ariana Pierce
Rajiv Dhall
Tanner Bell
Corey Scherer
Blake Grigsby
3:15 PM – 4:00 PM Modern Leadership: The 5 Habits to Success & Happiness in a WiFi World
Leaders in the Exponential Age are made—not born. We are also living in the golden age of data and disruption, and the key to winning in this golden age is grasping the 5 Habits that all successful leaders practice to achieve success and happiness. Embracing these habits will help you become more productive, reduce stress and drive success. With pioneering video-storytelling techniques, this motivating message from Erik Qualman is entertaining, educating, and empowering.
Erik Qualman
4:00 PM – 4:45 PM Live Like No One is Watching

All of us love to get as many likes, views and shares as possible. The problem is that too many people begin creating towards those rather than for what is in their heart. My hope is that you’ll leave this talk inspired to create more of what satisfies you, rather than what feeds the algorithms.

C.C. Chapman
4:45 PM – 5:00 PM Closing Remarks
7:00 PM – 10:00 PM Exclusive Networking Event

Friday, February 10th

8:00 AM

Registration & Exhibitor Booths Open

9:00 AM – 9:10 AM

Opening Performance

9:10 AM – 9:20 AM

Opening Remarks

9:20 AM – 10:00 AM
Opening Keynote

Ted Murphy - IZEA

10:00 AM – 11:00 AM

State of the Creator Economy

Ryan Schram - IZEA

Jana O'Brien - The Right Brain

Take a deep dive into the findings of the seventh annual State of Creator Economy report, which yields the national Marketer, Creator and Consumer sentiments about the Influencer and Content Marketing industry via independent metrics and voice.
11:00 AM – 11:15 AM

Break

11:15 AM – 12:00 PM

Thinking Differently

Do you ever wonder why most of your best ideas come to you in the shower? Have you ever pitched a new idea to watch it diluted or killed as it moves through the processes? Ever wanted to know how Walt Disney came up with the idea for a Disneyland or how Netflix completely revolutionized the movie rental industry? Or perhaps found yourself amazed at how some brands develop killer insights that enabled them to break into major new categories. Building on over 25 years of experience with the Walt Disney Co. around the globe, most recently as Vice President of Innovation & Creativity, Duncan will lead an immersive, engaging forum that will not only answer these questions, but leave you with the tools to take on your own challenges in new and different ways that deliver tangible results.
12:00 PM – 1:00 PM

Lunch Break

1:00 PM – 1:15 PM

Welcome Back

1:15 PM – 1:45 PM

NASDAQ Hosted Panel: Bulls, Bears and Shares

Joshua Machiz- NASDAQ

David Skena - Ruby Tuesday

Lori Gustafson- SeaWorld

Patrick Venetucci - Dentsu Aegis Network

The impact of social media in public markets and companies.
1:45 PM – 2:00 PM

Secret Weapon of Storytellers

Telling a good story is essential to creating compelling content--but how do you know when a story is working? Award-winning novelist Emmy Laybourne presents a simple diagnostic tool to measure the success of any story. Using funny clips from YouTube, she illustrates the most common storytelling problems and discusses how to recognize them in any medium, from blog posts to snapchats to marketing presentations!
2:00 PM – 2:30 PM

Hyper-Personalization: The Key to the Wider Marketing Funnel

Rick Carlson - SharpSpring

Today’s marketers need to create two-way, hyper-personalized interactions to be successful. This presentation will challenge you to think about how the buyer’s journey has changed and how marketers need to adapt. Learn what you need to do to widen your funnel and move prospects through it with personalized communications.
2:30 PM – 2:45 PM

Break

2:45 PM – 3:00 PM

Humanizing B2B Social: Connecting with real people in a machine-driven world

Kelsey Carroll - Hewlett Packard

Only the most captivating content can stand-out and influence a tech-savvy audience. Kelsey will showcase learnings from managing brand social content at Hewlett Packard Enterprise and share innovative tactics anyone can employ, whether they have a small business, are in the Fortune500, or are looking to grow their personal brand.
3:00 PM – 3:15 PM

Go Boldly: Rebranding through the power of real life stories

Michelle Dauchy - Mercury Marine

Our enemy is not the competition, our enemy is indifference. Brands suffer because they get caught in a “sea of sameness” where everyone sounds the same, thinks the same and talks the same. Rebranding a 78 year old B2B company to focus on the consumer is a bold move – but to move forward, and continue to grow, Mercury Marine had to boldly do what others in the marine industry wouldn’t do. But it all starts with a story -- YOUR story, YOUR experience and YOUR belief that the brand can CONFIDENTLY deliver an adventure that will be remembered for a lifetime. You’ll learn how Mercury Marine broke tradition to create a new one and how influencers and journalists can create the same confidence in their audience by making a few bold moves.
3:15 PM – 4:00 PM

Measuring Influencer Marketing Success: What really matters to brands

Bill Momary - IZEA

Rusty Partch - Chipotle

Holly Wagner - Vera Bradley

AJ Sarcione - Yahoo

Danny Cappiello - The Wine Group

Traditional Media Values and Engagement Metric KPI's are consistently changing, so how do stay ahead and not get distracted with vanity metrics? Hear what really matters to brands, influencers and most importantly your audience while learning how to gain momentum going into 2017.
4:00 PM – 4:45 PM

Make Your Own Game: Business Building in the Choose Your Own Adventure Economy.

Companies of all sizes and buyers of all types are faced with more choice than ever before. Where should you market? What should you sell? Who is your ideal buyer? How should you configure your business for success? And what exactly IS success for you? From business operations to sales/marketing and communications/customer service, dive into a look at the new today, the potential tomorrow, and what it takes to get there. Join Chris Brogan for an engaging and thought provoking talk with actionable takeaways and more.
4:45 PM – 5:15 PM

YouTube Sights & Sounds

Joe DeMike - Google

Whether it's product reviews, unboxing videos, hauler videos, how-to on beauty or fashion, YouTubers around the world are sharing opinions, providing inspiration, and helping each viewer research and make decisions on what products to buy.
5:15 PM – 5:30 PM

Closing Remarks

8:00 PM – 11:00 PM
 

Saturday, February 11th

8:00 AM

Registration & Exhibitor Booths Open

9:00 AM – 9:15 AM

Welcome Back

9:15 AM – 9:45 AM

Outrageous Trust

Trust is the currency of the information marketplace and the foundation of productive, fulfilling and profitable relationships. Relationships are the resource by which we achieve our objectives. Earning trust is completely your responsibility. Trust is built one person, one relationship, and one step at a time. Outrageous Trust is an attitude, an expectation, and a system to strengthen and enhance every relationship. The program teaches people to: 1) better understand how trust works, 2) become more intentional about building and restoring trust, and 3) live by a set of guiding principles that create a high trust culture. The outcomes associated with Outrageous Trust contribute to more fulfilling relationships, greater profitability, stronger retention, reduction of costs, enhancement of your brand, and advocacy. Outrageous Trust is the next step to strengthening your relationships, your culture, your performance, and your results.
9:45 AM – 10:00 AM

Snapchat for Creators and Influencers

Description: With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short-form storytelling, and how to land brand sponsorships. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.
10:00 AM – 10:15 AM

Let there be live.

Rudy Ellis - Switchboard

Jayson Fuhlbruck - Switchboard

Online Activations, Communities, Platforms, Sponsors, and Talent. A case study exploring new media trends using live streaming, social networks and the marketing of eyeballs everywhere.
10:15 AM – 10:30 AM

PALS and Break

10:30 AM – 11:00 AM

The Future is Live

Joshua Machiz - NASDAQ

Facebook Live has taken the world by storm. From Chewbacca Mom to the House Democrats sit in on Gun Control, Facebook is the new TV and the time to jump in is now.
11:00 AM – 11:30 AM

Cracking the Content Code: Live Streaming, VR, AR, Storytelling and Consumer ADD:

The must-haves for your Content Strategy in 2017
11:30 AM – 11:45 AM

Thoughts and Prayers: Social Media and Crisis Communication

Grant Drain - Florida Transgender Alliance

From viral brand disasters to national tragedies, social media rules for controlling your message when crisis strikes. We will examine several case studies for lessons and discuss some PR industry best practices for leveraging the social platform during crisis.
11:45 AM – 12:00 PM

Influencer and Brand Legal Compliance: Striking the Balance Between Innovation and Regulation

Andrew Lustigman - Olshan’s Advertising

From PewDiePie to fashion bloggers to Kim, regulators have increased their scrutiny of influencer campaigns. In this fast-paced session, hear what lessons can be learned from these actions and what to expect in the future.
12:00 PM –1:00 PM

Lunch Break

1:00 PM – 1:05 PM

deux mains designs and REBUILD globally

Redesigning Fashion For Impact.
1:05 PM – 1:20 PM

Challenging Assumptions in Creative Problem-Solving (To Achieve Airness)

For creative professionals, there’s that dreaded moment where it feels like you’ve hit a brick wall. You’ve looked long and hard at the problem, but every answer that comes out feels rote and uninspired. In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems creatively every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion. Dissecting the very real strategy behind a very unreal competition may be absurdly specific, but the themes in this talk are broad, and will resonate with anyone in the creative field who has come up against extreme mental block.
1:20 PM – 1:50 PM

The Economy of the Next Fifty years will be run by Customer Service.

The days of begging for likes are over. The customer economy is all about doing likable things. As the network gets smarter and smarter, it'll know your favorite places before you do, and share those with the world - when the world is looking. So if your friends are looking for a restaurant in New York City, and you live there, it'll show them the places you hangout, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. What does this mean for your business? It means that it's time to start focusing on the customer experience - Without that, no amount of advertising, marketing, or SEO will save you. Your audience will learn: The five rules of the customer economy, Why speed matters, How to stay "top-of-mind" in every customer's mind, from beginning to end, How snake people, as well as Generations Z and Alpha are consuming content, and how you can get in front of them.
1:50 PM – 2:00 PM

Performance

2:00 PM – 2:30 PM

Keynote

2:30 PM – 2:45 PM

TBD

Josh Kent - SunFrog

2:45 PM – 3:15 PM

Gaining Your Edge on Influence: Inside Influencer tips and tricks to success.

3:15 PM – 4:00 PM

Modern Leadership: The 5 Habits to Success & Happiness in a WiFi World

Leaders in the Exponential Age are made—not born. We are also living in the golden age of data and disruption, and the key to winning in this golden age is grasping the 5 Habits that all successful leaders practice to achieve success and happiness. Embracing these habits will help you become more productive, reduce stress and drive success. With pioneering video-storytelling techniques, this motivating message from Erik Qualman is entertaining, educating, and empowering.
4:00 PM – 4:45 PM

Live Like No One is Watching

All of us love to get as many likes, views and shares as possible. The problem is that too many people begin creating towards those rather than for what is in their heart. My hope is that you'll leave this talk inspired to create more of what satisfies you, rather than what feeds the algorithms.
4:45 PM – 5:00 PM

Closing Remarks

7:00 PM – 10:00 PM

Friday, February 10th

Time Session Speaker(s)
8:00 AM

Registration & Exhibitor Booths Open

9:00 AM – 9:10 AM

Opening Performance

9:10 AM – 9:20 AM

Opening Remarks

9:20 AM – 10:00 AM

Opening Keynote

Ted Murphy - IZEA

10:00 AM – 11:00 AM

State of the Creator Economy

Take a deep dive into the findings of the seventh annual State of Creator Economy report, which yields the national Marketer, Creator and Consumer sentiments about the Influencer and Content Marketing industry via independent metrics and voice.

Ryan Schram - IZEA

Jana O'Brien - The Right Brain

11:00 AM – 11:15 AM

Break

11:15 AM – 12:00 PM

Thinking Differently

Do you ever wonder why most of your best ideas come to you in the shower? Have you ever pitched a new idea to watch it diluted or killed as it moves through the processes? Ever wanted to know how Walt Disney came up with the idea for a Disneyland or how Netflix completely revolutionized the movie rental industry? Or perhaps found yourself amazed at how some brands develop killer insights that enabled them to break into major new categories. Building on over 25 years of experience with the Walt Disney Co. around the globe, most recently as Vice President of Innovation & Creativity, Duncan will lead an immersive, engaging forum that will not only answer these questions, but leave you with the tools to take on your own challenges in new and different ways that deliver tangible results.

Duncan Wardle

12:00 PM – 1:00 PM

Lunch Break

1:00 PM – 1:15 PM

Welcome Back

1:15 PM – 1:45 PM

NASDAQ Hosted Panel: Bulls, Bears and Shares

The impact of social media in public markets and companies.

Joshua Machiz- NASDAQ

Lori Gustafson- SeaWorld

Patrick Venetucci - Dentsu Aegis Network

1:45 PM – 2:00 PM

Secret Weapon of Storytellers

Telling a good story is essential to creating compelling content--but how do you know when a story is working? Award-winning novelist Emmy Laybourne presents a simple diagnostic tool to measure the success of any story. Using funny clips from YouTube, she illustrates the most common storytelling problems and discusses how to recognize them in any medium, from blog posts to snapchats to marketing presentations!

Emmy Laybourne

2:00 PM – 2:30 PM

Hyper-Personalization: The Key to the Wider Marketing Funnel

Today’s marketers need to create two-way, hyper-personalized interactions to be successful. This presentation will challenge you to think about how the buyer’s journey has changed and how marketers need to adapt. Learn what you need to do to widen your funnel and move prospects through it with personalized communications.

Rick Carlson - SharpSpring

2:30 PM – 2:45 PM

Break

2:45 PM – 3:00 PM

Humanizing B2B Social: Connecting with real people in a machine-driven world

Only the most captivating content can stand-out and influence a tech-savvy audience. Kelsey will showcase learnings from managing brand social content at Hewlett Packard Enterprise and share innovative tactics anyone can employ, whether they have a small business, are in the Fortune500, or are looking to grow their personal brand.

Kelsey Carroll - Hewlett Packard

3:00 PM – 3:15 PM

Go Boldly: Rebranding through the power of real life stories

Our enemy is not the competition, our enemy is indifference. Brands suffer because they get caught in a “sea of sameness” where everyone sounds the same, thinks the same and talks the same. Rebranding a 78 year old B2B company to focus on the consumer is a bold move – but to move forward, and continue to grow, Mercury Marine had to boldly do what others in the marine industry wouldn’t do. But it all starts with a story -- YOUR story, YOUR experience and YOUR belief that the brand can CONFIDENTLY deliver an adventure that will be remembered for a lifetime. You’ll learn how Mercury Marine broke tradition to create a new one and how influencers and journalists can create the same confidence in their audience by making a few bold moves.

Michelle Dauchy - Mercury Marine

3:15 PM – 4:00 PM

Measuring Influencer Marketing Success: What really matters to brands

Traditional Media Values and Engagement Metric KPI's are consistently changing, so how do stay ahead and not get distracted with vanity metrics? Hear what really matters to brands, influencers and most importantly your audience while learning how to gain momentum going into 2017.

Bill Momary - IZEA

Rusty Partch - Chipotle

Holly Wagner - Vera Bradley

AJ Sarcione - Yahoo

Danny Cappiello - The Wine Group

4:00 PM – 4:45 PM

Make Your Own Game: Business Building in the Choose Your Own Adventure Economy.

Companies of all sizes and buyers of all types are faced with more choice than ever before. Where should you market? What should you sell? Who is your ideal buyer? How should you configure your business for success? And what exactly IS success for you? From business operations to sales/marketing and communications/customer service, dive into a look at the new today, the potential tomorrow, and what it takes to get there. Join Chris Brogan for an engaging and thought provoking talk with actionable takeaways and more.

Chris Brogan

4:45 PM – 5:15 PM

YouTube Sights & Sounds

Whether it's product reviews, unboxing videos, hauler videos, how-to on beauty or fashion, YouTubers around the world are sharing opinions, providing inspiration, and helping each viewer research and make decisions on what products to buy.

Joe DeMike - Google

5:15 PM – 5:30 PM

Closing Remarks

8:00 PM – 11:00 PM

Exclusive Networking Event

 

Saturday, February 11th

Time Session Speaker(s)
8:00 AM

Registration & Exhibitor Booths Open

9:00 AM – 9:15 AM

Welcome Back

9:15 AM – 9:45 AM

Outrageous Trust

Trust is the currency of the information marketplace and the foundation of productive, fulfilling and profitable relationships. Relationships are the resource by which we achieve our objectives. Earning trust is completely your responsibility. Trust is built one person, one relationship, and one step at a time. Outrageous Trust is an attitude, an expectation, and a system to strengthen and enhance every relationship. The program teaches people to: 1) better understand how trust works, 2) become more intentional about building and restoring trust, and 3) live by a set of guiding principles that create a high trust culture. The outcomes associated with Outrageous Trust contribute to more fulfilling relationships, greater profitability, stronger retention, reduction of costs, enhancement of your brand, and advocacy. Outrageous Trust is the next step to strengthening your relationships, your culture, your performance, and your results.

Roy Reid

9:45 AM – 10:00 AM

Snapchat for Creators and Influencers

Description: With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short-form storytelling, and how to land brand sponsorships. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.

Carlos Gil

10:00 AM – 10:15 AM

Let there be live.

Online Activations, Communities, Platforms, Sponsors, and Talent. A case study exploring new media trends using live streaming, social networks and the marketing of eyeballs everywhere.

Rudy Ellis - Switchboard

Jayson Fuhlbruck - Switchboard

10:15 AM – 10:30 AM

PALS and Break

Jeff Thelusme

10:30 AM – 11:00 AM

The Future is Live

Facebook Live has taken the world by storm. From Chewbacca Mom to the House Democrats sit in on Gun Control, Facebook is the new TV and the time to jump in is now.

Joshua Machiz - NASDAQ

11:00 AM – 11:30 AM

Cracking the Content Code: Live Streaming, VR, AR, Storytelling and Consumer ADD:

The must-haves for your Content Strategy in 2017

Dayvee Sutton - USA Today Networks

Selena Kohng

Chris Ashbach

Lee Gordon - Mercury Marine

Paula Rollo

Melissa Hunter

11:30 AM – 11:45 AM

Thoughts and Prayers: Social Media and Crisis Communication

From viral brand disasters to national tragedies, social media rules for controlling your message when crisis strikes. We will examine several case studies for lessons and discuss some PR industry best practices for leveraging the social platform during crisis.

Grant Drain - Florida Transgender Alliance

11:45 AM – 12:00 PM

Influencer and Brand Legal Compliance: Striking the Balance Between Innovation and Regulation

From PewDiePie to fashion bloggers to Kim, regulators have increased their scrutiny of influencer campaigns. In this fast-paced session, hear what lessons can be learned from these actions and what to expect in the future.

Andrew Lustigman - Olshan’s Advertising

12:00 PM –1:00 PM

Lunch Break

1:00 PM – 1:05 PM

deux mains designs and REBUILD globally

Redesigning Fashion For Impact.

Julie Colombino

1:05 PM – 1:20 PM

Challenging Assumptions in Creative Problem-Solving (To Achieve Airness)

For creative professionals, there’s that dreaded moment where it feels like you’ve hit a brick wall. You’ve looked long and hard at the problem, but every answer that comes out feels rote and uninspired. In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems creatively every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion. Dissecting the very real strategy behind a very unreal competition may be absurdly specific, but the themes in this talk are broad, and will resonate with anyone in the creative field who has come up against extreme mental block.

Eric Melin

1:20 PM – 1:50 PM

The Economy of the Next Fifty years will be run by Customer Service.

The days of begging for likes are over. The customer economy is all about doing likable things. As the network gets smarter and smarter, it'll know your favorite places before you do, and share those with the world - when the world is looking. So if your friends are looking for a restaurant in New York City, and you live there, it'll show them the places you hangout, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. What does this mean for your business? It means that it's time to start focusing on the customer experience - Without that, no amount of advertising, marketing, or SEO will save you. Your audience will learn: The five rules of the customer economy, Why speed matters, How to stay "top-of-mind" in every customer's mind, from beginning to end, How snake people, as well as Generations Z and Alpha are consuming content, and how you can get in front of them.

Peter Shankman

1:50 PM – 2:00 PM

Performance

Parker Kane

2:00 PM – 2:30 PM

Keynote

Daymond John

2:30 PM – 2:45 PM

TBD

Josh Kent - SunFrog

2:45 PM – 3:15 PM

Gaining Your Edge on Influence: Inside Influencer tips and tricks to success.

Ariana Pierce

Rajiv Dhall

Tanner Bell

Corey Scherer

Blake Grigsby

3:15 PM – 4:00 PM

Modern Leadership: The 5 Habits to Success & Happiness in a WiFi World

Leaders in the Exponential Age are made—not born. We are also living in the golden age of data and disruption, and the key to winning in this golden age is grasping the 5 Habits that all successful leaders practice to achieve success and happiness. Embracing these habits will help you become more productive, reduce stress and drive success. With pioneering video-storytelling techniques, this motivating message from Erik Qualman is entertaining, educating, and empowering.

Erik Qualman

4:00 PM – 4:45 PM

Live Like No One is Watching

All of us love to get as many likes, views and shares as possible. The problem is that too many people begin creating towards those rather than for what is in their heart. My hope is that you'll leave this talk inspired to create more of what satisfies you, rather than what feeds the algorithms.

C.C. Chapman

4:45 PM – 5:00 PM

Closing Remarks

7:00 PM – 10:00 PM

Exclusive Networking Event