Challenging Assumptions in Creative Problem-Solving (To Achieve Airness)

For creative professionals, there’s that dreaded moment where it feels like you’ve hit a brick wall. You’ve looked long and hard at the problem, but every answer that comes out feels rote and uninspired. In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems creatively every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion. Dissecting the very real strategy behind a very unreal competition may be absurdly specific, but the themes in this talk are broad, and will resonate with anyone in the creative field who has come up against extreme mental block.