Go Boldly: Rebranding through the power of real life stories
Our enemy is not the competition, our enemy is indifference. Brands suffer because they get caught in a “sea of sameness” where everyone sounds the same, thinks the same and talks the same. Rebranding a 78 year old B2B company to focus on the consumer is a bold move – but to move forward, and continue to grow, Mercury Marine had to boldly do what others in the marine industry wouldn’t do. But it all starts with a story — YOUR story, YOUR experience and YOUR belief that the brand can CONFIDENTLY deliver an adventure that will be remembered for a lifetime. You’ll learn how Mercury Marine broke tradition to create a new one and how influencers and journalists can create the same confidence in their audience by making a few bold moves.