session: What Advertisers Want title: Social Media Specialist site: Crocs.com
George Smith is the Social Media Specialist for Crocs, Inc. Merging Sales, Journalism, and Marketing experience – he helped create and continues to shape Crocs endeavors into the realm of Social Media. With a focus on galvanizing the strong community that Crocs had earned in becoming one of the most talked about footwear companies, George focuses on the relationships that brands and their consumers can develop through the power of Social Media.
Beyond Crocs, George also works with the blogging community in an effort to spread the understanding of how valuable the industry is to corporations and businesses. George believes that, by educating bloggers about their value, both brand and consumer can benefit in remarkable ways.
hi. i would want know if here can speak in english
George will rock the house!
Meeting George at Izeafest should be on the top of your list of things to do. He is awesome
George is someone who is committed not only to his product, but to the community that supports and sustains Crocs. I am only sorry that I won’t be able to attend myself!
I am a blogger and because of George’s work in the blogging community, Crocs has become one of the companies I now watch and enjoy hearing about. I’m a cynical shopper, so George has got what it takes!
i love croc flops. Perfect for preggo feat. Can’t wait to meet you at IZEA fest post baby. Might have to rock some baby croc. btw. Are there any green aspects of Croc’s? Do you practice any sustainable biz practices?
@Erin – we have our SolesUnited program (www.solesunited.com) which takes shoes and donates them to the underprivileged worldwide. There was a recycling aspect but we aren’t focused on that as much because, based on our current facilities, we actually created a larger carbon footprint (via shipping, etc) by recycling our shoes.
George really understands social media, and Crocs is lucky to have him. Be sure to attend his session because you’ll be guaranteed to learn a lot.
And we’re definitely excited to have him part of the program this year at IZEAFest!
I saw you needed non-spam love. Here it is: Yaaaay George!
Looking forward to sharing the mic with you, George!
Oh George is speaking! That is a must see!
George is great, I know he will be able to give us all some good information.