session: What Advertisers Want title: Blogger & Interrupter site: JaffeJuice.com
One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interuptor of crayon, a new marketing company (www.crayonville.com) crayon is a mash-up of 5 key areas: strategic and creative agency services, consulting, M&A Advisory, thought leadership/custom publishing, and finally training/education. crayon’s initial clients include The Coca-Cola Company, GSD&M and SpiralFrog.
His first book, “Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising” (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot. Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Ad week and the list continues. Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and he has also lectured part-time at NYU’s Stern School of Business, Cornell’s Johnson School of Business and Syracuse University.
Hailing from South Africa, Joseph currently lives with his wife, daughter and son in Westport, Connecticut.
Joe and I have chatted online via his blog, podcasts, Second Life, Twitter, etc. for 3 years or so. He is a mastermind of online marketing, promotions and communications.
I had the pleasure of meeting him in person at the Society of New Communication Research’s NewComm Forum in Spring ‘08 where he brought the house down with his kick ass keynote. Looking forward to hearing Joe’s twisted and colorful take on “What Advertisers Want.”
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