Ten+ years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field.
Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines.
Ms. Hoffman is the Principal of Sugarrae and Co-Founder and Managing Director of MFE Interactive, a website publishing company that builds sites in a wide range of competitive and niche industries.
Named one of the top 100 most influential online marketers of 2008 by Invesp, Hoffman is also the Co-Founder and CEO of Outspoken Media, an Internet marketing company that offers a wide range of services including social media services and SEO Training.
Rae is a regular speaker at the PubCon, SMX and several other industry conferences and was named one of the Top Ten Women of 2008 in Canadian Social Media.