session: What Advertisers Want title: Social Media Strategist site: YouTube.com/Embarq
Zena Weist is a digital practitioner and social media strategist with over 15 years of online marketing expertise including executive leadership in digital start-ups, account management with interactive agencies and client-side roles in online brand engagement, project management, and web implementation with Sprint, Hallmark and, currently, EMBARQ.
She is an iWorkingmom who’s passionate about her four fun-loving kids, one adorable husband, customer advocacy, autism awareness, craft beers, red wine, all things chocolate and running. Zena co-founded the Kansas City Chapter of the Social Media Club. She is a Direct Marketing Association ECHO award recipient. Her University of Kansas undergraduate degree is in Journalism – Advertising. She holds an MBA in Direct Marketing from the University of Missouri, Kansas City.
Can’t wait to be on a panel with you Zena!!!