Le Beast was created by an international team of wine people with backgrounds in winemaking, marketing, and film; they believe in France’s greatness, and that the Languedoc can become the powerhouse that drives the reinvention of the entire French industry.
The folks behind Le Best wine believe passionately that great wine can be made and sold at reasonable prices, and that wine is all about fun. Also, they believe there is not much place for the traditional pretense of French wine.
For the full story on Le Beast you can check-out LeBeast.com
I’m pretty interested in this wine, I only wish that Gary Vaynerchuk be there to do a little tasting with the attendees and I get to taste with him. That would be very cool.